BRAND DESIGN

BRANDING A
HYBRID EVENT

Client: Recruitee

Type: Hybrid Event

Role: Ideation, Brand strategy, Creative Direction

Background

 

Recruitee was Europe’s number 1 Applicant Tracking Software (ATS) and part of the companies strategic repositioning was bringing the benefits of collaborative hiring to the forefront of the HR industry. TGTHR was conceived as “The go-to event for HR and recruitment professionals”. 

Challenge

 

We had a compelling proposition, but the post-COVID marketing landscape was saturated with generic webinars and events. We needed a design look and feel that would pop on a timeline and offline.  

Solution

 

As hybrid events are both a sales and brand drivers, I felt that the design language for this event should echo, rather than directly copy, the visual identity of the parent brand(Recruitee). The solution was to focus on core design elements like colour, shapes, typography and texture that could give us the scope and flexibility to create and transmit our message in new and visually interesting ways. 

Design Inspiration

The event was called TGTHR (pronounced to-ge-ther)and as a purist I always believe your design language should reflect the brand position. So this idea of connection/collaboration became the concept behind this event identity with
typography, colour and form coming together to create a bold and kinetic look and feel.

LANDING PAGE

Our primary goal was create awareness, to drive traffic and sign ups, to the event. Our landing page was the main portal where attendees could pre-register, sign up and learn more about the speakers and topics over the two days.

PROMOTIONAL ASSETS

Promotional assets where created for both organic and paid audiences. They ranged from a hype video to create awareness, zero-click social assets to drive signups and share learnings and insights to again drive interests and sign ups to the event

SET DESIGN

Probably the biggest challenge we had was translating the 2D design language into a three dimensional space. After many over complicated iterations we went back to our design mantra of “simple yet significant”. Stripping away the excesses and letting the shapes and colours be visual accents rather than distractions and I couldn’t be more pleased with the result.

GRAVEYARD

I wanted to include swag ideas that I liked, but unfortunately had to cut, due to budget or time constraints. For example coffee sleeve podcast, cheeky tee’s and sticky pro-tips.

LET'S COLLABORATE